About Microsoft Bing

Microsoft Bing, launched in 2009, is a rebranding of Microsoft’s earlier search engines, MSN Search and Live Search. It was created as a direct competitor to Google, offering features like "decision engine" tools to help users find more relevant results. Bing quickly became Microsoft’s flagship search product, benefiting from its integration into Windows and other Microsoft services.

Bing uses its own web crawlers and algorithms to index and rank web pages, offering search results that are often comparable to Google’s. Bing also emphasizes visual search, maps, and multimedia search, along with its "Rewards" program, where users can earn points for their searches. Integration with Microsoft products such as Office, Windows, and Cortana further enhances its reach.

Bing is the second-largest search engine in the world, though it holds a distant second place to Google, with a market share of about 3%. Its presence is stronger in certain sectors, like image and video search, and it continues to improve with AI and machine learning technologies. Bing also powers search for Yahoo! and other services, making it a key player despite its lower market share.

Bing Timeline

• 2009: Bing was launched by Microsoft as a rebranding of MSN Search, Windows Live Search, and Live Search. It introduced features like semantic search, providing better contextual results, and a user-friendly interface, aiming to compete directly with Google.
• 2010: Microsoft and Yahoo! formed a search alliance, making Bing the backend provider of Yahoo’s search results. This partnership allowed Bing to significantly expand its search market share.
• 2012: Bing introduced its social search feature, integrating data from Facebook and Twitter into search results, providing a more social context to user queries.
• 2016: Bing continued to make steady progress, becoming the second-largest search engine in the United States. It focused on improving AI-driven search capabilities and voice search, leveraging Microsoft’s broader AI advancements.
• 2023: Bing gained attention for its integration with OpenAI’s ChatGPT in its Bing Chat feature, blending conversational AI with search. This move aimed to offer a more interactive and intuitive search experience.
• Legacy: Bing has positioned itself as a viable alternative to Google, leveraging AI and Microsoft’s ecosystem to offer a unique search experience, especially through its integration with Windows and Office products.

Curiosity calling? Explore another amazing search engine evolution. Mojeek: A Truly Independent and Privacy-Focused Search Engine.